Building a Powerful Business Case
In this course, you will discover how to leverage all available resources to define the parameters of a business case and create a compelling presentation to effectively convey your message.
- Course fee
- Contact us
- Duration
- 3 days
- Group rate
- Ask an advisor
Course overview
In this course, you will discover how to leverage all available resources to define the parameters of a business case and create a compelling presentation to effectively convey your message. By broadening your range of analytical tools, this course empowers you to craft a credible, evidence-based business case presented through PowerPoint. Beyond business case development, the course equips you with the proficiency to enhance your presentation delivery, irrespective of the subject, audience, or medium.
"Building and Presenting a Powerful Business Case" is an interactive course, offering a business case toolkit and opportunities for hands-on practice in presentation delivery, with valuable constructive feedback
Training methodology
This course employs a diverse range of interactive techniques, including analytical tools, case studies, presentation development, presentation delivery, and individual feedback
Target competencies
- Public speaking
- Verbal and non-verbal communication
- Influencing audiences
- Building rapport
- Motivating subordinates
- Organizing and leading projects
Course objectives
By the end of the course, participants will be able to:
- Identify and apply the key steps in business case development
- Break down and analyze requirements systematically
- Utilize a comprehensive business case toolkit for critical analysis
- Structure and deliver a compelling business case
- Prepare for presentations using a systematic approach
- Incorporate visually appealing and commonly available visual aids in presentations
Course outline
- Considerations in business case development
- Utilizing a hypothesis-driven approach in 6 steps
- Working with hypothesis trees
- Formulating problem statements and the critical question
- Framing a problem using Situation, Complication, Question, and Answer (SCQA)
- Adhering to the MECE Principle (Mutually Exclusive, Collectively Exhaustive)
- Tools in the business case toolbox
- Conducting focused interviews
- Utilizing benchmarking
- Utilizing the opportunity matrix
- Effectively creating visual aids
- Mastery of the five primary chart types
- Crafting a narrative
- Securing support from stakeholders
- Aligning with stakeholder expectations
- Formulating and executing a communication plan
- Collecting raw data
- Diverse sources of data and presentation content
- Determining the appropriate amount of information
- Filtering information
- Applying the Triple S rule
- Allocating time effectively: determining the required time
- Substance, style, and support formula and its influence on presentation approach
- Engaging introduction: capturing the audience's attention
- Preview: outlining key points
- Critical elements of a presentation
- Utilizing the psychological rule of 3
- Summarizing before conclusion: noteworthy tips and potential pitfalls
- Concluding with impact
- Incorporating objects and props for visual impact
- Effective distribution of hand-outs: timing and approach
- Utilizing flip charts with proficiency
- Leveraging pictures and images in line with contemporary trends
- PowerPoint essentials for every presenter
Morning and evening classes are available. CompuBase Training Center, Abu Dhabi.
