Crisis Communication Skills
This course equips participants with the tools to understand how a crisis can affect an organization and the strategies necessary to mitigate its impacts.
- Course fee
- Contact us
- Duration
- 3 days
- Group rate
- Ask an advisor
Course overview
This course equips participants with the tools to understand how a crisis can affect an organization and the strategies necessary to mitigate its impacts. The focus is on preparing the communication function to respond swiftly and effectively during a crisis, enabling effective management of public perceptions in the media and online.
Participants will gain insights into best practices for crisis communication management, including situation analysis, risk assessment, crisis team formation and responsibilities, protocols, and essential resources like crisis manuals and communication tools
Training methodology
The workshop is interactive and participatory, utilizing a variety of educational and training tools. It incorporates real-life case studies to help participants translate theory into practical application effectively and efficiently.
Target competencies
- Public speaking
- Verbal and non-verbal communication
- Influencing audiences
- Building rapport
- Motivating team members
- Organizing and leading projects
Course objectives
By the end of the course, participants will be able to:
- Identify the various types of crises and their characteristics
- List key principles of crisis communication
- Develop crisis management processes to mitigate potential crises within their organizations
- Demonstrate the advantages of leveraging media during a crisis
- Evaluate and prioritize the aspects involved in crisis communication management
- Analyze and interpret results from crisis communication efforts
Course outline
- Definition of a crisis
- Overview of communication
- Various types of crises
- Key aspects of a crisis
- Evolution of a crisis
- Setting clear objectives
- Responding swiftly
- Accepting responsibility
- Crafting appropriate messages
- Profiling your audience
- Demonstrating and maintaining credibility
- Coordinating with stakeholders
- Continuous monitoring
- Pre-crisis phase
- Crisis Management Plan (CMP)
- Crisis Management Team (CMT)
- Role of the spokesperson
- Crisis event phase
- Initial response
- Reputation repair
- Post-crisis phase
- Lessons learned
- Follow-up communication
- Role of media in communication
- Media as a partner in crisis response
- Social media and crisis communication
- Social media: a tool or a challenge?
- Dynamic use of social media in crisis communication
- Standard operating decisions
- Victim management
- Trust and credibility
- Behavioral considerations
- Professional expectations
- Ethical considerations
- Lessons learned
- Measuring outputs
- Assessing impact
- Evaluating outcomes
- Steps for a measurement program
- Defining objectives
- Identifying the target audience
- Establishing criteria and benchmarks
- Determining timing, budget, and measurement tools
- Analyzing results for insights and recommendations
Morning and evening classes are available. CompuBase Training Center, Abu Dhabi.
