Managing Supply and Demand
This course leverages Cesim’s ‘SimFirm’ simulation tool to replicate real-world competitive and operational decision-making scenarios faced by managers.
- Course fee
- Contact us
- Duration
- 3 days
- Group rate
- Ask an advisor
Course overview
This course leverages Cesim’s ‘SimFirm’ simulation tool to replicate real-world competitive and operational decision-making scenarios faced by managers. SimFirm is a comprehensive business management simulation that integrates core functional areas such as production, marketing, and logistics, providing participants with a hands-on experience of managing a company from a general management perspective. The simulation covers a range of concepts, linking various management disciplines—marketing, production, logistics, and financial decision-making—while situating the organization within the broader business environment and its stakeholders.
Training methodology
The course uses a web-based simulation with an intuitive graphical interface where participants make strategic decisions. Teams will be tasked with managing the sales and operations of an international pharmaceutical company.
Target competencies
- Strategic decision-making
- Financial analysis
- Business forecasting
- Sales and marketing acumen
- Critical thinking
- Production and logistics management
- Team collaboration
- Quality management
Course objectives
By the end of the course, participants will be able to:
- Gain a comprehensive understanding of running a business from a general management perspective
- Recognize how different companies and external factors interact within a complex, interconnected environment
- Analyze and forecast market trends, using insights to make informed, goal-oriented decisions
- Apply data-driven decision-making techniques, linking decisions to financial outcomes and overall performance
- Work effectively in teams, utilizing collaborative problem-solving methods in a rapidly changing market
Course outline
- Overview of the simulation platform structure and operations
- Understanding the flow of business activities
- Key objectives and success criteria
- Fundamentals of decision-making
- Familiarizing teams with case studies
- Market demand structures and influencing factors
- Product offerings and market segments
- Sales and marketing strategies
- Distribution priorities and production decisions
- Financial planning and decision-making processes
- Projections and performance forecasting
- Decision checklists and report analysis
- Gaining a competitive edge with the strategy pyramid
- Planning for success: determining where to compete and how to win
- Implementing Porter’s grand strategies
- Turning strategic plans into actionable results
- Harnessing teamwork as a key driver of strategy execution
- Leading teams through challenges and opportunities
- Resolving conflict and aligning teams toward a common goal
- Investing in production and logistics to maximize quality
- Enhancing customer satisfaction through high product quality
- Applying the PDCA (Plan, Do, Check, Act) cycle
- Managing supply and demand from the customer’s viewpoint
- Understanding price elasticity and its impact on performance
- Identifying and managing forces that influence price elasticity
- Streamlining production and delivery for lean operations
- Developing a profitable product portfolio
- Conducting product line profitability analysis
- Addressing underperforming product lines
- Building brand advocates through effective customer care
- Mastering the 4 Ps of marketing: Product, Price, Place, Promotion
- Crafting targeted promotion strategies to reach your audience
- Exploring the role of promotion in enhancing marketing efforts
- Revealing key customer care strategies for long-term success
- Fundamentals of financial management
- Key differences between accounting and finance
- Making sound financial decisions to drive growth
- Analyzing key financial statements for business insight
- Understanding five critical financial ratios that determine business success
Morning and evening classes are available. CompuBase Training Center, Abu Dhabi.
